Hong Kong Workforce Hopes and Fears Survey 2025

January 2026

PwC’s Hong Kong Workforce Hopes and Fears Survey 2025 captures the perspectives of 1,061 workers across the Hong Kong SAR and forms part of a wider global study involving 49,843 participants across multiple regions. This year’s report explores how employees are adapting to rapid technological shifts, particularly artificial intelligence (AI), and how these changes intersect with evolving workforce expectations, wellbeing challenges, and job security concerns. The findings offer fresh insights into how Hong Kong workers are navigating the accelerating pace of workplace transformation.

Hong Kong workers are adapting to rapid technological change with a mix of resilience and cautious optimism. While many report heavier workloads, alongside increased fatigue and uncertainty about job security, adoption of AI continues to rise. Employees increasingly recognise AI’s potential to enhance productivity and improve work quality. At the same time, stability has become a growing priority, with fewer workers planning to change employers in the year ahead. Looking ahead, respondents anticipate that shifting customer expectations, technological advancements will remain the top two factors impacting their jobs, underscoring the importance of upskilling, digital confidence, and clear communication as organisations navigate this period of accelerated transformation.

Key findings from respondents in Hong Kong:

• Leading through transformation: Employees continue to face rapid technological changes alongside shifting customer needs. While these factors are reshaping roles and expectations, feelings of fatigue are especially prevalent.

• Unleashing the power of AI: AI is increasingly seen as a tool to boost productivity, yet job security concerns persist and daily generative AI (GenAI) usage remains relatively low. 

• Prioritising upskilling and stability: Workers are actively pursuing upskilling opportunities and valuing job stability. Only 16% plan to change employers in the coming year, representing a significant decline of more than 50% compared to last year.