Retail and consumer

Helping businesses face challenges and explore opportunities in the changing world of retail

A unique total retail experience, a clearly-defined brand, a secure mobile commerce option... Our retail and consumer experts help you establish a clear vision for your business and deliver on it with an unwavering focus on customers.

Thrive in an increasingly digital and global economy

Today’s retail industry is continuously evolving, requiring expertise and deep market knowledge to stay ahead of customer needs.

At PwC, our retail experts bring world-leading experience in every field – from business strategy, operations, technology, to tax.  We help you with market entry, cyber security, merger and acquisition, digital consulting, data analytics, customer relationship management, system implementation, human resource management, supply chain management, and tax and customs.  We listen to your needs, identify and maximise the opportunities you seek and co-create solutions with you.


Global Consumer Insights Survey 2018 China Report - China's next retail disruption: End-to-end value chain digitisation

Explains the evolution from Digital Retail to New Retail. For businesses already operating in China, it explains the ways to play in this rapidly changing consumer environment, and perspective of China as the future of global retail innovation.

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Contact us

Michael Cheng
Asia Pacific & Hong Kong/China Consumer Markets Leader
Tel: +[852] 2289 1033

Kevin Wang
China Consumer Markets Leader, PwC China
Tel: +[86] (21) 2323 3715

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