Automotive

Transformation on the way

China's auto market will experience an unprecedented transformation in the next few years. Given this tide of the times, both traditional and new industry players need to grasp the consumer psychology and promote business fast and accurately.

Overview

The era of New Energy Vehicles has arrived, meanwhile, Connected Car, the more disruptive industry, is developing fast. So, it requires more technology innovation in the entire industry. On the other hand, internet giants and other emerging players are actively entering the market, and they impose a great pressure and impact on traditional OEMs and dealers. Given this tide of the times, both traditional and new industry players need to grasp the consumers' psychology and promote business fast and accurately.

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Wilson Liu

China Automotive Leader, PwC Hong Kong

Tel: +[86] (20) 3819 2278

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