Research and insights

At PwC, we aspire to build trust and solve important problems for our clients and our world. Explore our insights and perspectives on the issues that matter most in your business, industry and territory.

Editor's pick

Global Consumer Insights Survey 2019: China Report

Taking the global insights with a local spin, our China report expands the new retail narrative with a focus on customer experience in today’s technology-empowered world. We look at the current customer experience trends and how they are supported by the organisations implementing them, and what needs to be changed to make both customer experience and employee experience part of their winning strategy.

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