At PwC, we aspire to build trust and solve important problems for our clients and our world. Explore our insights and perspectives on the issues that matter most in your business, industry and territory.
PwC conducted the 2020 Global Consumer Insights Survey titled The consumer transformed capturing the views of over 23,000 urban consumers globally (of which 1,500 are from mainland China) from October to November 2019, including a short survey conducted after the outbreak of COVID-19 to take the "pulse" of urban consumers to see how this pandemic has altered their behaviour. The 2020 Global Consumer Insights Survey China report titled Recover, restart and regrow: How consumer trends ignite transformation in China’s new retail is based on the survey results of Chinese urban consumers and our in-house market intelligence and perspectives.
