Hong Kong’s workforce is adapting to technological shifts, especially AI, while navigating workplace fatigue: PwC

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• Consumer preference changes, technology advances, and competitor / peer actions are anticipated to be the top change drivers in the next three years
• Job security is a priority for job seekers and employees
• Only 16% of workers plan to change employers over the next 12 months

Hong Kong, 29 January 2026–PwC’s Hong Kong Workforce Hopes and Fears Survey 2025 highlights the evolving role of technology in the workforce. The survey finds that 61% of respondents in Hong Kong are utilising AI at work, a figure that is comparable to the Asia Pacific average of 64% and above the global average of 54%. Employees in Information Technology (IT), Business Strategy, and Research & Development (R&D) represented the top three job functions utilising AI in Hong Kong over the past year.

The ongoing digital transformation continues to redefine industries, bringing automation and AI to the forefront of business operations. According to our survey, AI has boosted productivity, quality and creativity in Hong Kong. 77% of Hong Kong workers who use AI have seen increased productivity as a result, and 75% report AI helping enhance the quality of their work. However, only 24% of Hong Kong respondents report greater job security, and just 19% link salary increases to AI.

Daily users of GenAI in Hong Kong stand at 22%. This compares with the Asia Pacific average of 29% and the global average of 25%, although more participants in Hong Kong report infrequent use. Agentic AI remains relatively underutilised across all regions.

Sentiment towards AI among Hong Kong respondents varies, with hopeful reactions outweighing fears: 25% feel excited and 36% are curious, reflecting optimism. In contrast, 16% experience confusion and 22% express worry. Generational responses reveal further distinct patterns: Gen X tend to be less enthusiastic and steadier in their reactions, while Millennials are generally more positive. Gen Z show increased confusion and worry.

Michael Cheng, Workforce Lead Partner, PwC Hong Kong, said: “Technology is revolutionising work and, while AI integration is growing in Hong Kong, its potential is underutilised as the Hong Kong workforce is still catching up on Gen AI and Agentic AI usage. Structured upskilling and proactive change management are essential to unlock the potential of AI and address job security concerns. These strategies will be key for future business success.”

In terms of motivation and meaning in work, 32% of Hong Kong respondents expressed enthusiasm and 34% felt pride. Despite fewer than half feeling satisfied at work (40%), an encouraging sign is the lower prevalence of severe emotions, with only 16% reporting feeling overwhelmed, and just 18% feeling anger. This resilience indicates a stable workforce, with Gen Z participants expressing optimism about making a positive impact.

After peaking in 2024, fewer workers in 2025 expect pay rises or promotions, and just 16% intend to seek work with new employers over the next 12 months. This indicates a shift in workforce dynamics, where stability and job security have become more pronounced concerns.

Workers in Hong Kong anticipate that changes in customer preferences will significantly impact their jobs, with 44% expecting major effects over the next three years. Additionally, 40% of respondents foresee technological advances and competitive actions as substantial drivers of change in their roles. Those who use AI more frequently predict a greater impact from technological changes on their jobs, signalling an accelerated workplace transformation.

Albert Lo, Consulting Financial Services Leader, PwC Hong Kong, said: “To harness AI’s transformative power, Hong Kong workplaces should encourage frequent use through a strategic top-down approach. Valuing digital acumen and adjusting performance reviews to include digital skills will build confidence for a technology-driven future. Incentive programmes rewarding AI proficiency, paired with transparent communication about job security and technological changes, will align workers with strategic goals.”

Notes to Editors

About PwC Hong Kong Workforce Hopes and Fears Survey 2025

This survey, involving 1,061 participants from Hong Kong is part of a global study of 49,843 workers. The research focuses on understanding AI’s impact and the wellbeing challenges employees face. The report compares the trends in Hong Kong with those in other regions to provide actionable insights for business leaders to navigate this transformative period.

Download the Hong Kong Workforce Hopes and Fears Survey 2025.