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PwC has been named as a Leader in the IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment.
The IDC MarketScape report notes, “PwC's strategic consulting practice in life sciences emphasizes evaluation and development of commercial models, partnering, data management, and rationalization. Consulting engagements include integrated digital health solutions, SFA, CRM, marketing analytics, cloud strategy, brand and launch management, multichannel marketing optimization, regulatory compliance, pricing and contracting, gross to net, digital therapeutics, and integrated biomarkers and diagnostics, among others.”
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