Uncovering value in embedded finance for BCM - Challenging assumptions to chart new growth

June 2023

The emergence of super apps like Alipay and WeChat Pay that seamlessly combine daily necessities with financial services has given rise to the concept of embedded finance. Re-examining prevailing attitudes within the Banking and capital markets (BCM) industry presents new opportunities for creating value.

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Brian KY Yiu

Partner, PwC Hong Kong

Tel: +[852] 2289 1934

James Tam

Banking and Capital Markets Leader, PwC Hong Kong

Tel: +[852] 2289 2706

Philip Chan

Partner, PwC Hong Kong

Tel: +[852] 2289 3893

Rondy Wong

Associate Director, PwC Hong Kong

Tel: +[852] 2289 3435

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