Moving fast, thinking slow: How financial services can strike a balance with GenAI

March 2024

Financial services organisations are moving forward with generative AI to boost efficiency, enhance customer experience, and develop new products to keep pace with the market. Compared to traditional AI models, the risks associated with generative AI are more prominent, requiring financial institutions to strike a balance between prudence and urgency. It is crucial to have an AI strategy that aligns with the corporate strategy and ensures responsible AI practices to harness the value of generative AI while managing risks effectively.

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James Lee

Partner, PwC Hong Kong

Tel: +[852] 2289 8007

Alan Chan

Partner, PwC Hong Kong

Tel: +[852] 2289 6374

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