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In the ‘new normal’, businesses from all sectors of the economy and public bodies will have to behave more strategically to be profitable and sustainable. They will need to accept and understand the new macroeconomic reality, while acknowledging that consumers are becoming more savvy, the challenges and opportunities of the digital age, and that issues like sustainability and demographics are climbing up on the political agenda.
Businesses who excel will find their commercial opportunities in improved pricing, considered and financially profitable investment, and the emerging markets.
The business context is changing in a way that affects organisations across all sectors of the economy: for example:
Businesses therefore need to understand their impacts so that they make the best choices such as when they are considering key strategic questions, evaluating investment options and developing partnerships and alliances.
To do this they need to have a clear understanding not only of the short- and long-term direct financial effects but also the wider economic, fiscal, social and environmental impacts. Our team brings industry and economic knowledge together to analyse comprehensively the impacts of diverse business decisions.
Our impact assessments typically involve quantifying and valuing any or all of three types of impact: