Global Entertainment & Media Outlook 2026-2030: Hong Kong summary
September 2026
Hong Kong’s entertainment and media industry is set for steady growth.
Our newly released report, “Global Entertainment and Media Outlook 2026-2030: Hong Kong”, projects the industry revenue rising from US$13 billion in 2025 to US$15 billion by 2030—a 3.7% CAGR, ahead of the 3.4% global average.
Digital is the clear driver: over-the-top (OTT) video and internet advertising are leading the way, with music close behind. AI adoption is also maturing fast, with a growing share of Hong Kong E&M companies already scaling AI across their value chains—comparable to global leaders.
As Hong Kong’s E&M industry embraces innovation, strong performances in Internet advertising and OTT video are powering the next wave of growth. With AI widely used in the industry to make existing work more efficient and drive further growth, the city is well-positioned to continue delivering engaging experiences and fostering innovation across the entertainment and media ecosystem.
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Global TMT Industry Leader & China AI Leader, PwC China
Tel: +[86] (755) 8261 8886
