Michael Cheng

Asia Pacific & Hong Kong/China Consumer Markets Leader

Michael has been PwC’s Asia Pacific & Hong Kong/China Consumer Markets Leader since 2013. Prior to that, he was PwC Hong Kong’s Retail & Consumer Leader for over 5 years. He is responsible for coordinating practice strategy and service delivery for companies in the Retail and Consumer (R&C) sector in Hong Kong, China and the Asia Pacific region.

Michael is a member of the Hong Kong Retail Management Association’s (HKRMA) taskforce on labour matters and strategy working group. In 2012, he was invited to join the HKRMA taskforce for advising The Government of the HKSAR on “Maximum working hours” for the R&C industry. Recently, he also led PwC’s thought leadership report “2015-16 Outlook for the Retail and Consumer Products sector in Asia” and “The Disruptive Face of the Retail and Consumer Products Sector in China and Hong Kong”.

Michael has almost 30 years professional assurance experience in Hong Kong and the United Kingdom. He also specialises in IPO advisory, business and due diligence reviews, asset injections and M&A activities in Hong Kong, Mainland China and Taiwan.

Michael holds a bachelor’s degree from the London School of Economics. He is a member of the Hong Kong Institute of Certified Public Accountants and the Institute of Chartered Accountants in England and Wales.  Michael is also a member of the Council of the Hong Kong Committee for UNICEF.