China Consumer Markets Leader
Kevin assumed PwC’s China Consumer Markets Leader since 2014. He coordinates practice strategy and delivers excellent service for companies in the retail and consumer (R&C) territory in China.
Kevin has extensive experience in retail and consumer market in mainland China. He is a senior advisor and frequent speaker for CCFA (China Chain Store & Franchise Association) which serves China 1000 largest retailers. Kevin’s current and former audit clients include Goodyear, Unilever and Tumi.
Kevin has over 20 years of professional experience in China. He is also a fellow member of CICPA. He extensively advises China government authorities and regulators as subject expert.
Kevin graduated from Shanghai University of Finance and Economics in 1993. He is a certified public accountant in China and also a councilman of Shanghai institute of certified public accountants.