Huchu Xu

Partner, Strategy&, PwC China

Mr. Huchu Xu is a Partner with Strategy& based in Shanghai and co-leads the Automotive Practice in Greater China. With over 15 years of management consulting experience and 5 years of economic management experience with the government, Mr. Xu has developed unique perspectives and methodology on organizational restructuring, SOE reform, and capability building, particularly in auto sector. He is also recognized as a leading managing consulting specialist, combining advanced global ideas and practices with deep understanding of Chinese consumer and market dynamics.

Over the years, Mr. Xu he has been serving plenty of local and global auto clients along the whole value chain, including OEMs, parts suppliers and dealers, on various topics such as strategy development, brand building, sales and marketing, corporate transformation and operations improvement.

In addition, as a member of Expert Consulting Committee on Policy-making of Shanghai Municipal Government, Mr. Xu has also worked together with World Economic Forum China in the joint research of Chinese Globalizers exploring the challenges faced by Chinese enterprises while going overseas and the best practices among Chinese globalizers.

Contact details

Tel: +[86] (21) 2323 5622