Global findings overview

Big decisions and the motivations behind them

There’s a high likelihood that routine business decisions will soon be made by machines. But what about those that require creative judgment and collaboration? How do data and analytics inform these decisions? And how is decision-making changing? We asked more than 2,100 C-suite leaders, business unit heads, and SVPs to predict a strategic or operational decision their company will need to make before 2020. Here’s what they said.

Before 2020 my company will decide to…

  • develop a new product or service (31%)
  • enter new markets with existing products or services (15%)
  • make strategic investments in IT (14%)
  • develop partnerships (11%)
  • change business operations (10%)
  • enter a new industry (7%)

Visit our Global site to find out how all the surveyed countries responded.

Contact us

Jennifer Ho

Global Risk Assurance Data & Analytics Leader and Risk Assurance China/Hong Kong Digital Risk Solutions Leader

Tel: +[852] 2289 2919

Yuan Yao


Tel: +[86] (21) 2323 3084

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