2017 Digital IQ

How organisations can maximize and profit from technology investments

Since 2007, our Digital IQ research has examined how far organisations have come and what's needed to unlock value from the next generation of digital technologies.

A decade of digital: Keeping pace with transformation

The world was a simpler place when PwC first set out to measure Digital IQ a decade ago. “Digital” was just another name for “IT.” The CIO was not generally regarded as a strategic leader. And putting new technologies to work was a relatively straightforward, and siloed, job.

Today, the scope and scale of digital-driven change has grown immensely, and organisations have invested a lot of time and money to keep up. Yet company leaders are no better equipped to handle the changes coming their way than they were in 2007. Organisations aren’t so much falling behind as struggling to keep up with accelerating standards. 

How, then, can you consistently unlock value from digital investments in a rapidly advancing world? The answer is at once simple and infinitely complex: Focus on the human experience: Rethink how you define and deliver digital initiatives, consider employee and customer interactions at every step of the way, invest in training and culture, and much more.

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What it means to be digital continues to evolve, so while investment and leadership commitment are trending upward, executive confidence in organisational abilities is dropping.

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Creating better human experiences is critical to raising Digital IQ, yet customers, employees, and culture continue to get less attention than strategy and technology.

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The next wave of powerful technologies promises—or threatens—to disrupt industries and remake age-old ways of conducting business. Such technologies include what we call the “essential eight.”

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Focus on the human experience: Rethink how you define and deliver digital initiatives, consider employee and customer interactions at every step of the way, invest in creating a culture of tech innovation and adoption, and much more.

About PwC’s Digital IQ research

We’ve been conducting Digital IQ research since 2007, and this year marks our eighth survey of business and IT executives globally. The 2017 edition was fielded September through November 2016 and included 2,216 respondents from 53 countries. Respondents were evenly divided between IT and business leaders. Reflective of the distribution of respondents globally, 62% work in organisations with revenues of $1 billion or greater, and 38% have revenues between $500 million and $1 billion.

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Clement Yip
Partner
Tel: +[86] (21) 2323 2115
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Scott Likens
New Services and Emerging Technologies Leader, US, China and Japan, PwC Consulting
Tel: +[852] 2289 6300
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