The shopping mall has become more than just a place to buy products, it has become a destination and an experience.
Whilst consumers have been driven towards browsing and buying products online, they still seek the experiential shopping that only the physical mall can provide.
Consumer expectations go beyond the physical design of the mall, consumers expect a highly personalised, engaging and technologically enabled experience. Virtual reality, artificial intelligence, social media and driverless devices are the technologies that are at the forefront of what is stimulating engagement across the consumer purchasing journey.
China Centre of Excellence Partner , PwC China
Tel:  (21) 2323 2655