China's entertainment and media (E&M) industry is set for high growth over the next three to five years. Massive traffic to the entertainment media in China will bring more potential commercial value and PwC believes China's E&M industry will need to be more transparent and standardised to allow advertisers to make better decisions with a clearer picture of return of investment.
Learn more from PwC's E&M experts Cecilia Yau and Clement Yip.
Cecilia Yau, Entertainment and Media Leader of PwC Hong Kong, and Eric Yeung, Vice President of E-Sports Association Hong Kong shared their insights.
Oct 2016 - (English)
Our China Entertainment and Media Partner Jane Kong talks about rapid growth for China cinema sector and its reason behind.
Sep 2016 - (English)
The global video game industry saw total revenue of US$71.27bn in 2015, which is forecast to increase at a compound annual growth rate (CAGR) of 4.8%, to reach US$90.07bn in 2020, according to PwC's Global Entertainment and Media Outlook 2016-2020.
China is the world's third largest video game market by revenue, following the US, the largest market, and Japan, the second largest. According to PwC's Outlook, in 2015, China's gaming revenue was US$8.98bn, and is expected to rise to US$12.85bn by 2020, at a CAGR of 7.4%. The growth has been supported by an escalation in the number of gamers, which the Chinese Game Publishing Committee (GPC) has stated reached 534mn in 2015, an increase of 3.3% from 2014.