China health food market overview and outlook

Nov 2016

With the development of China's health industries and growth of consumers' income and awareness in healthcare, it's now a good time for China's health food market to seize the opportunity. PwC Strategy& estimates a growth of RMB100 billion in China's health food market in the next five years, and the development of internet and digitalisation will transform the ways how health food companies communicate with consumers and create value. More merges, acquisitions and competition are expected, and health food companies need to embrace the coming opportunities and challenges with open mind.

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Mark Gilbraith
China & Hong Kong Management Consulting Leader, Health Industries Leader and Consumer & TMT Consulting Leader
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Simon Sun
Strategy Consulting Partner
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