148 retail CEOs in 48 countries and 210 consumer goods CEOs in 61 countries were interviewed for PwC's 19th Annual Global CEO survey.
From greater stakeholder - especially customer - expectations to evolving technology to uncertainty about the business and global economy, retail and consumer goods companies face an environment that's becoming increasingly complicated to read and react to. And these challenges are not likely to lessen any time soon. Making the organisation's purpose its guiding principle enables it to define a compelling and distinctive customer value proposition, create a business strategy focused on that proposition, and maintain an operating model that can deliver effectively on it.
Key industry findings: