19th Annual Global CEO Survey: Retail and consumer industry key findings

Feb 2016

Redefining business success in a changing world

148 retail CEOs in 48 countries and 210 consumer goods CEOs in 61 countries were interviewed for PwC's 19th Annual Global CEO survey.

From greater stakeholder - especially customer - expectations to evolving technology to uncertainty about the business and global economy, retail and consumer goods companies face an environment that's becoming increasingly complicated to read and react to. And these challenges are not likely to lessen any time soon. Making the organisation's purpose its guiding principle enables it to define a compelling and distinctive customer value proposition, create a business strategy focused on that proposition, and maintain an operating model that can deliver effectively on it.

Key industry findings:

  • Technology (along with a host of other factors) has drastically changed how consumers think and act, and retailers and consumer goods companies face profound turbulence as a result.
  • Retail and consumer goods CEOs are most concerned about exchange rate volatility, over-regulation.
  • Retail and consumer goods CEOs are changing how they manage the brand in order to meet stakeholder expectations more effectively.

Contact us

Michael Cheng
Asia Pacific & Hong Kong/China Consumer Markets Leader
Tel: +[852] 2289 1033

Kevin Wang
China Consumer Markets Leader
Tel: +[86] (21) 2323 3715