19th Annual Global CEO Survey: Automotive industry key findings

Feb 2016

Redefining business success in a changing world

85 automotive CEOs in 32 countries were interviewed for PwC's 19th Annual Global CEO survey.

Automotive CEOs see customers as their most important stakeholders and know they need to work to strengthen their trust and that of governments and regulators. That's made more difficult by a complicated, uncertain business environment. Automotive CEOs are already looking to technology and innovation to help them meet changing stakeholder expectations, but we see a need to focus more on company culture and to articulate and communicate a clear, compelling company purpose.

Key industry findings:

  • Automotive CEOs are less confident about global economic and business growth prospects in these uncertain times
  • Customers are seen by CEOs as having the most impact on their organisation's strategy
  • Technology and risk management are the top areas in which CEOs are making significant changes to respond to stakeholder expectations.

Contact us

Wilson Liu
China Automotive Leader
Tel: +[86] (20) 3819 2278

Jun Jin
Tel: +[86] (10) 6533 2977