85 automotive CEOs in 32 countries were interviewed for PwC's 19th Annual Global CEO survey.
Automotive CEOs see customers as their most important stakeholders and know they need to work to strengthen their trust and that of governments and regulators. That's made more difficult by a complicated, uncertain business environment. Automotive CEOs are already looking to technology and innovation to help them meet changing stakeholder expectations, but we see a need to focus more on company culture and to articulate and communicate a clear, compelling company purpose.
Key industry findings: