With this onslaught of new entrants and this level of disruption, commercial transportation companies can no longer expect to be insulated from competition. As the industry morphs, traditional rivals will no longer be the sole or even the most threatening competition. Self-driving trucks, Real-time logistics, Robotics and Predictive networks are a few of potentially high-impact technologies available now or on the horizon to consider. Carriers can become more efficient by using analytics to deploy their fleets more effectively, optimize routes, and forecast traffic. That respond ever more quickly to customer shipment demands and track shipments more transparently.
Adopting new technologies and innovative business models supported by new technologies offers a path through the thicket of transformation — and a way to grasp opportunity from disruption.