76 Entertainment and Media (E&M) CEOs in 36 countries were interviewed for PwC’s 19th Annual Global CEO survey.
E&M CEOs are undergoing increased pressure to adapt to changing consumer expectations and behaviours, propelled by evolving technology trends. Our 19th Annual Global CEO Survey revealed that their concerns centre on geopolitical uncertainty, the availability of key skills, and the speed of technological change. These concerns are reflected in their loss of confidence for economic and business growth over the next year. To win in an industry disrupted by complex and fragmented services, E&M CEOs must face new entrants head-on, use partnerships to grow, and focus on customer needs - ultimately driving new types of business, operating and pricing models.
Key industry findings: