China, the largest eCommerce market in the world, is now setting the benchmark for present and future global retailing. This is driven by its mobile-first consumer behaviour, innovative social commerce model, and a trusted digital payments infrastructure.
This report builds on the findings of the Total Retail Survey 2017 to identify nine key trends that are shaping the recovery and growth in the retail and consumer products sector in China.
Take a closer look at the nine trends, organised around three core themes, which characterise the recent developments in China’s eCommerce market.
The increasing maturity of businesses in using data analytics and omni-channel technologies to create a seamless consumer journey between online and offline channels.
How brands and retailers are shifting from eCommerce as a transactional environment to incorporating social engagement and storytelling at the core of their customers’ digital experience strategy.
How eCommerce, social and emerging technologies are driving breakout growth opportunities across food, luxury and sports retail categories.