The EIU report shows progress in mHealth in mature and particularly in emerging markets. But entrepreneurs still need to find business models that work. Vendors, payers and current providers must collaborate to build an mHealth ecosystem with longevity and efficacy.
The pricing problem
Patients are highly price sensitive. 49% cite cost as the biggest barrier to greater use of mHealth.
The technology tangent
And picking up the tab
So who will pay? The long-term view for mHealth is that healthcare payers will take accountability. With economic pressure mounting, payers, providers and patients are aligning.