Emerging trends in healthcare

"Although the business of healthcare is local, the challenges are global. The sharing of knowledge and best practices from across industries and across borders is the only way to drive change in the market." 

Dr. Simon Samaha, PwC Physician leader, Europe, the Middle East, and Africa


"The global investment in healthcare is huge, and new market participants are staking their claims by introducing new business models that are changing the competitive landscape." 

Patrick Figgis, Global Leader, Health Industries, PwC


Although healthcare challenges can vary from region to region, health systems of every type around the world have the same objective: to finance and deliver the highest possible quality of care to the maximum number of people at the lowest possible cost. As a consequence of these common priorities, solutions are evolving that transcend borders and cultures. There are three major forces driving change in the market: 

A Revolution in care

Enabled through the power of connectivity to achieve greater efficiency and improved outcomes to satisfy demanding, informed consumers 

Connectivity will reduce dependence on large, expensive facilities and give individuals greater control over their health and well-being. This patient-centric health system opens the door to new market participants from industries such as mass retail, telecommunications, health/wellness/spa and travel and tourism.

Regulatory reform

Driven by demographic changes — including aging, chronic illness and diseases of prosperity — and the need to redress the public versus private balance as governments explore new ways to control costs and change practitioner behavior

New pay and reimbursement models will focus on outcomes, quality and cost-savings. And public and private sector partnerships will expand in number and scope, creating a multi-trillion global market for the private sector and helping governments provide sustainable healthcare for their citizens. 

Personalised medicine

Produced by the genomic revolution that is pushing healthcare toward a precision-based industry

Progress in genetic mapping and advancements in both science and technology will make more personal, predictive and preventive. As health solutions become highly customised, individuals will be segmented into ever-smaller groups, requiring tailored treatment regimes.

Contact us

Mark Gilbraith

China Consulting, Consumer, Health and Technology Industry Leader, PwC China

Tel: +[86] (21) 2323 2898

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