PwC promotes Food Trust at high profile food safety conference in Beijing

11-12 Jul 2016, Beijing

PwC was proud to support the fifth edition of the Global Food Safety Initiative (GFSI) China Focus Day in Beijing as a silver sponsor on 11-12 July. The conference gathered 395 delegates from throughout China and several Asia and Western countries. The delegates included a number of experts and representatives from associations, local companies and leading multinationals from the food sector such as COFCO, Cargill, McDonalds and Nestlé.

The Global Food Safety Initiative (GFSI) brings together key actors of the food industry to collaboratively drive continuous improvement in food safety management systems around the world. The organisation is composed of the world's leading food safety experts from retail, manufacturing and food service companies, as well as international organisations, governments, academia and service providers to the global food industry.

The Focus Day was endorsed by key Chinese national agencies - CFDA (China Food and Drug Administration) and CNCA (China Certification and Accreditation Administration). The conference programme was aligned with the GFSI's key priorities: continuous improvement in food safety standards, audits and capability building, ultimately enabling mutual recognition within the industry and improving consumer trust in the safety of food they serve their families on a daily basis.

Joining the GFSI conference as a sponsor provided PwC's Food Supply and Integrity Team with an opportunity to engage with leading experts in the food sector and support an event that aligns with our purpose as a Firm to "Build trust in society and solve important problems" by helping organisations build trust in their food products.

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Amy Cai
Priority Services Leader
Tel: +[86] (21) 2323 3698
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