On 2-3 November, PwC played a leadership role in discussions at the prestigious China International Food Safety & Quality Conference (CIFSQ) in Shanghai. Our team engaged with a large audience of Chinese and international food industry executives, government officials and leading scientists to fulfil PwC's purpose of building trust in society and solving important problems.
Hans Schoolderman (European Leader, PwC Food Supply and Integrity Services) shared insights from PwC's work on forensic food fraud investigation and helping clients to better understand and manage the food fraud risks in their supply chain. Hans gave an overview of the food fraud vulnerability assessment tool that was developed in cooperation with researchers from Wageningen Unversity, the Free University of Amsterdam, and SSAFE, a non-profit organisation whose membership includes 10 of the world's largest food companies. In a separate session, Samie Wan (Priority Services Partner, PwC) shared PwC's proprietary Food Safety Culture Maturity Assessment framework and methodology. She also shared key insights and lessons learned from PwC's extensive experience in planning and implementing company-wide culture change initiatives, both in food companies and in other industries.
PwC also joined the Global Food Safety Initiative's (GFSI) China group general meeting as a member of the Non Traditional Food Safety Working Group. Amy Cai (Priority Services Leader, PwC) joined executives from leading companies such as Walmart, Mars, Aeon, Tyson Foods and Yum China to discuss emerging food safety threats. This small working group of industry leaders and experts aims to protect consumers by raising awareness of supply chain challenges and by sharing best practices broadly with the food industry and policy makers.