China’s crackdown on food and health food fraud and false advertising

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The State Council, in cooperation with eight central government departments, recently issued the Plan to address food and health food fraud and false advertising (the Plan.) The plan requires local governments to conduct risk assessments and inspections of producers and traders within their administrative areas, and targets five types of violations.

The plan aims to clarify regulatory obligations and implement the Food Safety Law’s requirements. The Plan primarily targets food and health food fraud and false advertising, but it also aims to improve regulatory compliance in nearly all aspects of food safety management by producers, traders, third party platforms and importers

PwC’s Food Supply & Integrity Services team can help companies conduct food fraud vulnerability assessment, and design and implement food fraud mitigation measures. PwC can also help companies assess and improve their own overall food safety and quality compliance measures. 

Contact us

Amy Cai
Priority Services Leader
Tel: +[86] (21) 2323 3698

Samie Wan
China and Hong Kong Food Supply and Integrity Services Leader, PwC Hong Kong
Tel: +[852] 2289 2019

Wenjing Cao
Partner, Food Supply and Integrity Services
Tel: +[86] (10) 6533 7026

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