Simon Sun

Strategy Consulting Partner

Simon Sun is a specialist in China healthcare and life science industry for Strategy&, PwC's strategy consulting group. He is a Partner with PwC Strategy& based in Shanghai, and he leads the Strategy Competency of China Healthcare and Life science practice. Mr. Sun has over 10 years of management consulting experience with Strategy&, and he has extensive experience in helping clients develop corporate strategy, go-to-market strategy/commercial model, sales and distribution improvement, organizational capability development, JV and partnerships, and digital strategy. His experience covers the whole value chain of the health sectors, including pharmaceuticals, medical devices and diagnostics, health insurance, hospitals and other health service provision, pharmaceutical retail and distribution.

Selected experience includes:

Pharmaceutical, Medical Device and Diagnostics

  • Developed China market entry and partnership strategy for a world-leading pharmaceutical company
  • Developed China OTC marketing and sales strategy for a world-leading pharmaceutical company
  • Developed retail market growth strategy for a leading pharmaceutical company
  • Realigned and deployed China sales force for a global pharmaceutical company
  • Assessed emerging market regulatory risk for a world-leading pharmaceutical company
  • Assessed China market opportunity for a US innovative drug/device company focusing on HCC
  • Designed China market entry for analgesics product for a leading US pharmaceutical company
  • Developed China sales expansion strategy and supported organization development for a leading medical device company focusing on orthopaedic market
  • Developed China market growth and partnership strategy for a leading medical device company focusing on cardiovascular area
  • Developed dealer engagement strategy and designed dealer management model for a world-leading medical device company
  • Improved tendering capability for a leading US medical device company
  • Developed China reimbursement strategy for a leading medical device company
  • Improved hospital key account management for a leading medical device company
  • Helped a leading diagnostics company to improve the capability of their distributors
  • Helped a global leading pharmaceutical distributor to assess the China distribution and retail market and identified acquisition targets
  • Helped a leading Chinese distributor to review the global distribution models
  • Developed market entry strategy for a Chinese public company to enter into health food market
  • Develop digital strategy for a leading TCM and health food company
  • Assessed China VMS market (vitamin, mineral and supplements) for a global CMO


Healthcare

  • Designed and validated China hospital market entry for a global leading hospital to develop a large scale hospital in China
  • Assess children’s hospital market in China for a leading US children’s hospital and their Chinese partner to develop a children’s hospital
  • Conducted due diligence for a leading PE to invest in a neurosurgery hospital in China
  • Assessed China health service market opportunities, and developed China strategy for a leading European conglomerate
  • Assessed China senior living market and designed business model for a global leading senior living developer
  • Developed growth strategy for a leading independent lab company, including assessment of various health service business opportunities and five-year growth plan


Health Insurance

  • Assessed China health insurance and health management service market and developed growth strategy and partnership for a leading US health insurance company
  • Developed China health insurance market entry strategy for a leading European insurance company to form a JV with a leading Chinese insurer
  • Segmented China health insurance market and analysed opportunity for a leading US health insurance company
  • Assessed China high end health insurance and service market for a leading European insurance company


Education and other skills:
MBA, Chinese University of Hong Kong
BA, The Foreign Affairs College, Beijing
Fluent in Chinese and English

Contact details

Tel: +[86] (21) 2323 5511

Email

Specialty

  • Audit
  • Assurance and Business Advisory