Simon Strom

Partner, PwC Hong Kong

Simon is PwC China’s Automotive Consulting Leader, effective as of 1 April 2013. He is responsible for furthering the Automotive practice within PwC China, with a special focus on Management Consulting. Simon is also in charge of driving relationships with the senior European executives of several priority automotive clients in China. 

With more than 16 years of industry experience, Simon has served as a project leader, engagement leader and global relationship partner for a number of multinational companies, particularly automotive manufacturers. 

His competency background originates from process analysis and modelling as part of ERP implementation projects (eg. SAP SD, CRM, etc.) on the wholesale and retail level. 

Recent project examples include: retail network planning and expansion, integration of sales activities and financial services to improve customer experience on retail level, and dealer coaching and training and other performance improvement initiatives on the wholesale and retail level.  


  • Audit
  • Assurance and Business Advisory