Guy Parsonage

Guy Parsonage

Partner, PwC Hong Kong

Guy Parsonage is a Partner & Leader of PwC Experience Consulting where he is responsible for driving digital transformation and innovation with global brands in Asia. With a remarkable record in agency leadership, experience design and strategy consulting, he is an industry pioneer. Guy is a highly experienced business leader, passionate culture-builder and facilitator who brings the best out of all of those around him. His mission is to bring a human-centred approach to digital transformation.

Relevant industrial experience

Hospitality / Entertainment

  • Led a multi-stage theme park experience led transformation project
  • Led a major rebranding and digital transformation of a global chain of hotels
  • Developed the experience vision and government request for proposal (RFP) for Integrated Resort proposal
  • Experience led Change Finance Transformation project


  • Created a national mobility strategy for a European original equipment manufacturer (OEM)
  • Developed a wholistic customer experience strategy for electric vehicle range of a European OEM
  • Created a digital innovation strategy for financing business of a European OEM


  • Virtual Banking Experience Strategy for a Hong Kong license application
  • Retail Banking Digital Value proposition for a global US-based bank
  • Customer Journey led Marketing Automation Strategy


  • Growth through Experience customer digital platform strategy for a global insurer
  • Regional Customer Experience Vison and Strategy for a regional insurer
  • Developed a digital only insurance strategy for a global insurer
Other professional appointments
  • AustCham Hong Kong

March 2018 – Present
Member of Innovation and Sustainability Committee

  • The Marketing Society Asia

January 2015 – Present
Current Board member and previous Chair