Asia Pacific Tax Leader Financial Services, Asset & Wealth Management, PwC Hong Kong
Florence is PwC’s Asia Pacific Tax Leader of Financial Services, and Asset & Wealth Management. She is a member of the PwC Global Financial Services Tax Leadership and the Board of the PwC Women Executive Network in Hong Kong. She was appointed a Justice of the Peace in Hong Kong on 1 July 2018.
She is a member of the Financial Services Development Council (‘FSDC’) of the Hong Kong Special Administrative Region (2013-2019) and is also the Convenor of the FSDC’s New Business Committee. In her roles, Florence has led and contributed to a number of FSDC working groups in presenting recommendations on policy and regulatory reforms affecting the asset and fund management, banking and insurance sectors. She has also advised on how the financial industry in Hong Kong can contribute to the city’s ‘super connector’ role in the Belt & Road initiative.
Florence has extensive experience in advising clients to devise, plan and implement tax-efficient holding and operational structures for international, regional, and Mainland Chinese banks, insurance companies, sovereign wealth funds, pension funds, traditional and alternative funds (including hedge, private equity, real estate, venture capital, infrastructure, distressed events), fund managers and investors (sovereign, institutional, fund of funds, family offices and high net worth individuals).
She led the B20 Tax Policy Working Group of the 2016 B20 Financing Growth Taskforce when PwC was the knowledge partner. The working group’s recommendations were included in B20’s recommendations to the 2016 G20 Summit hosted by China.
Florence is a member of the Institute of Chartered Accountants in England and Wales, the Chartered Institute of Taxation (UK), the Hong Kong Institute of Certified Public Accountants and the Taxation Institute of Hong Kong. She is also a registered accountant in Macau.
Florence is a member of the Executive Committee and Vice Chairman of the Alternative Investments Management Association – Hong Kong Branch (‘AIMA-HK’) and also the Chairman of its Tax Subcommittee. She has been nominated Vice-Chairman of the Technical Committee of the Hong Kong Venture Capital and Private Equity Association. She is also the Honorary President of the Hong Kong Private Equity Finance Association’s Advisory Board, and a member of the Islamic Finance Working Group of the Treasury Markets Association.
Born in Macau, Florence started her career in London. After qualifying as a chartered accountant and a chartered tax advisor in the UK, she joined the London Stock Exchange before her return to Hong Kong. Florence graduated from Imperial College, UK, with a degree in Computer Science.
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