Asia Pacific Tax Leader Financial Services, Asset & Wealth Management
Florence is Asia Pacific Tax Leader of Financial Services, and Asset & Wealth Management. She is the Tax Leader of Private Equity Practice in China/Hong Kong, member of the PwC Global Financial Services Tax Leadership and the Board of PwC Women Executive Network in Hong Kong. She is also a member of the PwC Islamic Finance Group.
She has been appointed as member of the Financial Services Development Council (“FSDC”) of the Hong Kong Special Administrative Region (2013-2019). She is also the Convenor of the New Business Committee of the FSDC.
She has extensive experience assisting clients to devise, plan and implement tax efficient holding and operational structures for international , Mainland China and regional banks, insurance companies, sovereign wealth funds, pension funds, traditional and alternative (venture capital, private equity, hedge, real estate, infrastructure, distressed events etc.) funds, fund managers and investors (sovereign, institutional, fund of funds, family offices and high net worth individuals) including stamp duty exemption and remission applications and transfer pricing structures and tax-exempt mergers.
She has acted as tax advisor to IPOs and M&A involving banks, insurance companies and fund managers. She works closely with the industry, the banking and other regulators and the Hong Kong Government as well as the Mainland authorities and regulators to uplift Hong Kong as a key Financial Centre of China and “Super Connector” for the Belt and Road Initiative.
She led the B20 Tax Policy Working Group of the 2016 B20 Financing Growth Taskforce of which PwC was the knowledge partner. The Working Group’s recommendations were included in B20 recommendations to the 2016 G20 hosted by China.
Florence is a member of the Institute of Chartered Accountants in England and Wales, the Chartered Institute of Taxation (U.K.), the Hong Kong Institute of Certified Public Accountants, the Taxation Institute of Hong Kong, and a registered accountant in Macau.
She is a member of the Executive Committee and Vice Chairman of the Alternative Investments Management Association – Hong Kong Branch and the chairman of the tax-subcommittee of AIMA-HK, Technical Committee of the Hong Kong Venture Capital and Private Equity Association. She is also the Honorary President of Advisory Board, Hong Kong Private Equity Finance Association and a member of the Islamic Finance Working Group of the Treasury Markets Association. She is a frequent speaker at seminars and contributor of articles in Hong Kong and overseas.
Florence graduated from Imperial College, UK, with a degree in Computer Science.