I am a partner in PwC China and Hong Kong’s Consulting practice with over 15 years’ global experience, specialising in commercial and technology strategy in digital services including social media, mobility, data analytics and cloud services.
My particular focus is on developing business and market strategies to take advantage of multi-channel approaches that maximise digital opportunities. I have held several interim C-Suite positions with our telecoms and media clients, helping them to successfully launch new digital businesses.
I lead many of PwC’s global engagements in mobile commerce across UK, US and Canada, covering mobile advertising, payments, couponing, loyalty and analytics/insight.
Prior to joining PwC, I worked for a major telecommunications firm in the UK as Principal Technology Strategist. I have a Masters and PhD in Engineering.