Stakeholder engagement

Engaging with our stakeholders is essential for us to understand local stakeholders' needs and create the value they're looking for. This insight also helps us to create a picture of stakeholder views that we use to inform our decision making, and ensure our reporting is relevant and responsive.
Stakeholder groups and basis for engaging


Our clients are vital to the firm’s success, and can have a direct interest in our CR performance and our impact in the market more broadly.
CPA institutes

Playing the role of regulators to our industry, it is vital to understand what is most important to them, and the role they see the industry has in addressing these issues.

Have an interest in what large companies do in CR and have the ability to influence views in this area.

We engage and collaborate with community organisations to understand local needs and how we can partner with them on solutions.
PwC staff and partners

As a service business, the voice of our people is vital. They interact with each other, the business, our clients and communities, so we engage and collaborate with them to help achieve our CR strategic priorities.

Suppliers are increasingly looking down their value chain to determine the CR impacts of their clients.
Insights from stakeholder interviews

Our continuing focus on education and NGO capacity building is considered to be appropriate and well aligned with PwC’s core business, and our overall network purpose to build trust in society and solve important problems. In particular our efforts to increase the amount of skills-based volunteering for our people is seen as a strategic priority by many stakeholders we spoke with.

"It's important to engage clients and the business community more broadly, to tackle social issues. Not many professional services organisations are doing this - there is room for someone to really stand out in this area and take the lead. PwC is one of the players with the potential to do this." - PwC client

Our ambitions for 2020 were also very well received and many stakeholders commented positively on the importance and relevance of those, as well as the relatively high level of ambition they represent. Being stakeholders who are credible, trusted and knowledgeable about corporate responsibility, social issues and sustainability, they also identified the importance of setting appropriate parameters and performance metrics for these goals, which we will continue to develop and refine.

Observations from our internal focus groups highlighted the importance of CR as a way of engaging all staff, providing additional meaning, value and skills to their career. Many innovative ideas were suggested, and some are already starting to be implemented, for example increased messaging through popular social media channels like WeChat and Facebook.

"Experience with the PwC CR team is very enjoyable – everyone is so supportive and constructive. They are always open to listen to what we want, are flexible and sensible, and give good advice and feedback. They respect us and always want to think of our organisation as well as our beneficiaries. In my experience, PwC is the best partner we’ve had in 10 years. It’s hard to find such a good team!" - PwC strategic charity partner
Stakeholder surveys & interviews

In 2015 we conducted in-depth interviews with 7 external stakeholders, internal focus groups with 37 of our people, and received a total of 646 responses to our online stakeholder survey.
Defining our approach

In preparing our FY15 CR report, we adhered to the four GRI principles for defining report content: - materiality, stakeholder inclusiveness, sustainability context and completeness. We conduct this stakeholder dialogue every two years. The results shared here are from our FY15 CR report.

We consider the sustainability context in which we operate on an ongoing basis to help determine the sustainability issues which are most relevant to our business. This includes evaluating our business and community relationships, the evolving nature of our industry, the geographical location, legal environment and political framework where we operate, as well as other regional and local trends.

We invite a broad range of our stakeholders to complete an online survey to identify the most material sustainability aspects in a systematic and replicable way, allowing comparisons across reporting years and across stakeholder groups. Full results from this process are available in our materiality assessment. This includes a list of the top five material issues per stakeholder group, linked through to information on how we are addressing each of those issues.

In FY15 we also conducted in-depth interviews with selected key stakeholders to enhance the level of dialogue and obtain feedback on PwC’s CR performance in China and Hong Kong, and their views on the direction and impact our CR programmes can and should have. Some of the common themes they identified are highlighted here.

Where we stand Responsible business Community engagement
Environmental stewardship Diversity and Inclusion Global reporting initiative