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 Jun 2007, Vol. 4
Exploiting intellectual property in a complex world
Despite a growing awareness of the importance of intellectual property (IP) assets to the future success of their companies, over half the technology executives questioned for a recent PricewaterhouseCoopers report don't believe that they are currently extracting the full value of their IP. When asked about the importance of IP for their companies in the next 3-5 years, a staggering 85% said that it would increase in importance for their organisations. PricewaterhouseCoopers, "Technology Executive Connections: Exploiting intellectual property in a complex world", looks at the challenges that technology companies are facing at a time when innovation and discovery is moving at breakneck speed and the identification and exploitation of their IP assets will determine their future success.
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