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 Dec 2008, Vol. 6
Managing the risks and rewards of collaboration
Collaboration delivers strategic advantages at low costs. Partnering gains access to new resources, talent, sources of capital and marketing channels. According to our online global survey of technology industry executives, collaboration is becoming a core competence, yet many executives know they are not maximising these opportunities.
To position PwC around this important industry issue, we are releasing Managing the risks and rewards of collaboration, the sixth volume in our Technology Executive Connections series. We surveyed over 150 senior technology industry executives worldwide, and conducted in-depth personal interviews with industry leaders and PwC subject matter professionals.
The report features five observations:
- Collaboration is becoming a core competency. Technology companies recognise the benefits and collaborative arrangements are on the rise.
- External collaboration introduces significant - but manageable - risks. IP management, data security, and reputational risks are the biggest concerns.
- The most critical collaboration are with (or for) customers. Customer service is the primary motivation behind most collaborative arrangements.
- Collaboration opens up emerging markets. Although considered high risk, a local partner is viewed as an essential component in an unknown market.
- Collaboration is in its infancy. Executives recognise they have a way to go towards making the most of collaborative arrangements.
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Read more by downloading our Technology executive connections - Managing the risks and rewards of collaboration (pdf file, 1.4MB) for your reference. |
