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 Sep 2008
On March 4, 2008, PricewaterhouseCoopers facilitated a day-long conversation among 36 senior advertising, content, distribution, and media professionals. The gathering brought together executives to explore the rapidly evolving technologies and changing consumer behaviors, and the uncertainty that these factors are creating around how companies do business, reach consumers, and monetize products and services.
The paper demonstrates the thought provoking environments PwC creates for senior executives.
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Read more by downloading our Navigating the era of the empowered consumer (pdf file, 358KB) for your reference.
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