In volatile times, it pays to have an expert outlook
Against a backdrop of tough economic conditions, we believe there will be nowhere to hide from the implications of digital migration. As economic pressure increases, so does the pace of change: aside from short-term challenges posed by the economic downturn, the real challenge lies in how to take advantage of the digital reality.
Now in our tenth annual edition, PricewaterhouseCoopers' Global entertainment and media outlook is a consistent, comprehensive source of global analysis for consumer/end-user and advertising spending. With like-for-like, 5-year historical and forecast data across 12 industry segments in 48 countries, this outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend:
- Our forecast is a well-established and anticipated source of data;
- Published annually and used worldwide by industry and press alike;
- One-stop source for historical data and forecasts: comprehensive format spans 12 segments, 4 regions and 48 countries;
- Data and insights map directly to topical entertainment and media industry issues; and
- Balances local, on-the-ground PricewaterhouseCoopers expertise against a global perspective.
Outlook covers the following industry segments:
- Internet access: wired and mobile
- Internet advertising: wired and mobile
- Television subscriptions and license fees
- Television advertising
- Recorded music
- Filmed entertainment
- Video games
- Consumer magazine publishing
- Newspaper publishing
- Radio and out-of-home
- Consumer and educational book publishing
- Business-to-business publishing
Read the summary of tables and charts (pdf file, 174KB) for the information available in our outlook.
Read more by downloading our No hiding-place from the migration to digital (pdf file, 512KB) for your reference.
Buy the book
For more information on how to purchase the outlook, please visit our Global entertainment and media outlook website.
