Towards 2014: the search for position in the digital value chain
The pace of consumers' migration to new digital platforms is running well ahead of the industry's expectations - and yet non-digital revenue streams will still account for two thirds of total global spending in 2014. Changing consumer behaviour is impacting on all segments of the entertainment and media industry, as companies search for the right role and positioning in the digital value chain that is now taking shape.
Now in its eleventh annual edition, PricewaterhouseCoopers' Global Entertainment & Media Outlook is a consistent, comprehensive source of global analysis for consumer / end-user and advertising spending. With like-for-like, 5-year historical and forecast data across 13 industry segments in 48 countries, Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend:
- Our forecast is a well-established and anticipated source of data;
- Published annually and used worldwide by industry and press alike;
- One-stop source for historical data and forecasts: comprehensive format spans 13 segments, 4 regions and 48 countries;
- Data and insights map directly to topical entertainment and media industry issues;
- Balances local, on-the-ground PricewaterhouseCoopers specialist against a global perspective; and
- Now available online, for personalised selection and extraction of data.
Outlook covers the following industry segments:
- Internet access: wired and mobile;
- Internet advertising: wired and mobile;
- Television subscriptions and license fees;
- Television advertising;
- Recorded music;
- Filmed entertainment;
- Video games;
- Consumer magazine publishing;
- Newspaper publishing;
- Radio;
- Out-of-home advertising;
- Consumer and educational book publishing; and
- Business-to-business publishing.
For more information or how to purchase the outlook, please visit our global entertainment and media outlook website.
