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Apr 2009 
Outlook for newspaper publishing in the digital age
The newspaper publishing industry is facing a structural challenge in which paid titles have seen a long term decline in circulation volume while advertisers have been moving from newspapers to online channels and into new formats. These trends are forecast to continue, and structural changes are now being exacerbated and accelerated by the global economic downturn.
Our research focuses on two key issues: the change of consumer behaviour with respect to their consumption of news content, and the response of newspaper publishers, advertisers, advertising agencies and media buyers to these changes. Our conclusions are based on a global online survey of more than 4,900 consumers, and interviews with leading publishers and media buyers. We have supplemented these findings with industry reports analysts' reviews and our own expertise.
This survey has been carried out by PricewaterhouseCoopers in cooperation with the World Association of Newspapers (WAN). The surveyed countries are Canada, France, Germany, the Netherlands, Switzerland, the United Kingdom and the United States.
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