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Corporate responsibility / impact on buying behaviour in an economic turndown
Discovery sessions conducted on June 30, 2008
As part of our global consumer research programme our Entertainment, Media and Communications practice is holding a series of consumer discovery sessions, which employ creative techniques to elicit candid consumer feedback and gain an understanding of consumer attitudes and behaviours in a rapidly changing media landscape. By exploring both traditional and new media, this research will help identify emerging trends. This issue is a summary of what we discovered when talking with consumers, ages 21 - 49, about the economic downturn and environmental responsibility.
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Read more by downloading our The speed of life - 2008 Consumer intelligence series (pdf file, 75KB) for your reference. |
