Global entertainment & media outlook 2017-2021

Curtain up! User experience takes centre stage

What is the Outlook?

PwC’s global entertainment and media outlook 2017-2021 provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis, for 17 entertainment and media segments, across 54 countries. It’s a powerful online tool that provides deep knowledge and actionable insights about the trends that are shaping the E&M industry.

The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs. At a click of a button, you can compare digital and non-digital spend data across segments and countries. Plus, the product includes additional analysis and commentary on spend data at a global, regional, and country level, which can be downloaded to a PDF. Plus, the Outlook now offers dashboards for faster analysis and visualisations including heat maps, GDP and E&M growth comparisons, and top 10 country ranking.

Take a tour of the outlook product

The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs. You can compare digital and non-digital spend data across segments and countries. Also the product includes additional analysis and commentary on spend data at a global, regional, and country level.

Discover segment definitions

Understanding where consumers and advertisers are spending in the entertainment and media industry can help you understand industry trends and can inform key business decisions. The outlook provides five-year forecast and five-year historic consumer and advertiser spending data across 54 countries.

Explore the complete list of countries covered

 

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Segment findings

 

Explore our key findings on selected segments:

Insights

Contact us

Wilson Chow
Global and China/Hong Kong TMT Leader
Tel: +[86] (755) 8261 8886
Email

Jianbin Gao
China TMT Leader and Private Equity Group Central China Leader
Tel: +[86] (21) 2323 3362
Email

Stephen Wong
China Telecommunications Leader
Tel: +[86] (10) 6533 2255
Email

Cecilia Yau
Entertainment & Media Leader
Tel: +[852] 2289 1385
Email

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