A detailed look at mHealth

 

This report compiles stakeholders' views on mHealth and offers a comprehensive look at the full mHealth landscape, including its potential in developed and emerging markets, the barriers to adoption, and its impact

Expectation vs. reality

Roughly half of patients surveyed say mHealth will improve the cost, quality and convenience of their healthcare in the next three years.

Six in ten doctors and payers think widespread adoption in their countries is inevitable in the near future — but most think adoption will take time.

 

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Innovation vs. resistance

New technology is not enough. Widespread adoption of mHealth will require changes in behaviour. Innovators must learn to navigate around attitudes that are often rigid toward change.

 

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Colliding interests, competing visions

Patients want convenience and control. Doctors are resistant to this loss of control — in fact, 42% worry that mHealth makes patients too independent.

Payers are already interested in mHealth's value for money. How will this impact doctors' resistance to change?

 

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Emerging market trailblazers

Seven out of ten emerging market doctors recommend mHealth services, and more payers cover the costs than in developed countries. 59% of patients already use it.

Why? Where existing healthcare is scarce, there is a greater demand for change and fewer entrenched interests — so change is more welcome.

 

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Solutions vs. technology

49% of patients say cost is the biggest barrier to mHealth.

64% of doctors and payers are excited about mHealth, but say there aren't enough proven business models. Vendors must collaborate with payers and current providers to build an mHealth ecosystem with longevity and efficacy.

 

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Contact us

Mark Gilbraith
China & Hong Kong Management Consulting Leader, Health Industries Leader and Consumer & TMT Consulting Leader
Tel: +[86] (21) 2323 2898
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