Money is no object: Understanding the evolving cryptocurrency market

Sep 2015

Cryptocurrency: media sensation and investment fad? The issue is no longer whether cryptocurrency will survive, but rather how it will evolve. In our view, the cryptocurrency market will develop at a pace set by the key participants, characterized by likely growth spurts of legitimacy from one or more of these participants in what we call "credentialising moments." For the market to reach the next phase in its evolution toward mainstream acceptance and stable expansion, each of the five key market participants-merchants and consumers, tech developers, investors, financial institutions, and regulators-will play a role.