19th Annual Global CEO Survey: Redefining business success in a changing world



The 19th Annual Global CEO Survey was launched at the World Economic Forum in Davos on 19 January 2016. We interviewed 1,409 business leaders across 83 countries during the last quarter of 2015, including 476 interviews conducted in the Asia Pacific.

This year, CEOs see new risks on the horizon and anticipate a deteriorating global economy over the next twelve months. Two-thirds of CEOs (66%) see more threats facing their businesses today than three years ago. Just over a quarter (27%) believe global growth will improve over the next 12 months, a decline of 10 points on last year. CEOs’ concerns about regulation are higher than ever and the lack of key skills and exchange rate volatility continue to trouble them. But it is the increase in worries about geopolitical uncertainty that is the most striking.

While CEOs see a lot of downsides in the near term, they are working actively not just to deliver short term profit but focusing on making their businesses sustainable for the future. The key themes this year are:
  • Growing in complicated times
  • Addressing greater expectations from stakeholders
  • Transforming: technology, innovation and talent
  • Measuring and communicating success

Explore more on our Global CEO Survey site.

In the run up to the 2016 World Economic Forum’s Annual Meeting, find out what Raymund Chao, Chairman, PwC Greater China, had to say about this year’s meeting, the upcoming ‘Summer Davos’ in Dalian, and the issue of trust and transparency in the food industry.

Read the interview